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The good news is we live in phenomenal times, made possible by unprecedented growth of new knowledge about optimal aging, healthy longevity and active retirement. The bad news is nearly half of all published research is not trustworthy (National Academy of Sciences 2017, American Association for Advancement of Science 2017). What's worse is data errors are much higher in behavioral science research, less than fifty percent reliabilty (NIA 2017, Center for Open Science 2017). Without trustworthy data sources for planning and strategizing, success in the 50-plus economy is virtually impossible. Since 1974, I have collaborated with public and private sector ventures, as well as, the print and broadcast media around the globe, vetting research sources to ensure data accuracy and thematic authenticity in marketing and advertising to the 50-plus consumer. Enhance your senior market ventures with direct access to an expert guide with unsurpassed credentials, experience and success. Dr. David J. Demko, www.demko.com, demko@demko.com ...
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