 |
 |
 |
 |
 |
 |
 |
|
A Win-Win-Win Situation for Business, Workers, Elders Dr. David J. Demko, gerontologist and editor AgeVenture News Service 
Unprecedented increases in life-expectancy, number of elders, and time spent in retirement promise to keep the nation focused on the older population for decades. You could say that age-related issues will dominate the national agenda throughout this century. Your business can prosper from these trends by providing the products and services necessary for elders to live productive lives. Even better, 76 million baby boomers are poised to follow today's 37 million elders into retirement. So how can you get started? Success in the senior market begins with a commitment to what I call "profitable policies" that help measure your readiness to prosper in today's senior market.
Read all about it in Dr. Demko's new book, "Boomer, Zoomer and Beyond" 2006. |