MATURE MARKET HEADLINES POSTED 11/03/97
From Mirth Moron to Party Genius
Professional party-thrower, Jaymz Bee shares every secret in his new book, "Cocktail Parties for Dummies" (IDG Books, 1997, $19.99). Everything from tips on planning, decor, party economics, guest lists, drink recipes, fashion do's and don'ts, ten rules for cocktail party etiquette, and furniture no-no's.
He should know. Bee has hosted soirees for Jim Carrey, Weird Al Yankovic, Mark Breslin, and Wes Craven. There's even a section on handling party crashers, and getting people to leave. Learn to make your party gatherings unique, successful, and fun. In book stores now. Or, visit the IDG website at: www.dummies.com
AgeVenture News Service, www.demko.com
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Grant Money to Change Sense of Security
The AARP Andrus Foundation is requesting Letters of Intent from non-profit agencies that want to conduct aging research in two specific areas: "Aging and Financial Security" and "Living with Chronic Health Conditions". The foundation is dedicated to funding research that supports independent living in practical ways, such as improving the economic well-being of elders.
Grant awards in the area of financial security will be made for up to two years for a maximum of $75,000. Chronic health grants that evaluate innovative support services will be made for up to two years for a maximum of $100,000. It is anticipated that 10 grants will be awarded.
The deadline for receiving letters is January 15, 1998. To obtain a copy of the application procedures, contact AARP the Andrus Foundation by voice-mail at 202-434-6190, or by e-mail: andrus@aarp.org
AgeVenture News Service, www.demko.com
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Cyber Sellers Cast Shopper Safety Net
Just in time for the holidays, the all-new "Great Catalog Guide" from the Direct Marketing Association (DMA) is a handy resource for people who like to shop from the comfort of their own homes. The ninth edition offers more than 270 catalogs featuring everything from designer clothing to gourmet foods.
Catalog sales are expected to reach more than $78 billion this year, and are projected to grow to $106 billion by 2002. A new feature of the catalog includes the URL addresses for catalogers that have sites on the World Wide Web.
In addition to featuring 32 different product catalogs, the Guide includes 10 Tips for Smart Shoppers that describe how to return merchandise and outlines consumer rights when shopping by phone or mail. The "Great Catalog Guide" can be ordered by sending a $3 check (payable to DMA) to: Consumer Services Department, Direct Marketing Association, P.O. Box 33033, Washington, DC 20033-0033.
AgeVenture News Service, www.demko.com
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Will Woo's Our Global Cultural Heritage
William Woo, retired editor and columnist for the St. Louis Post-Dispatch, will lead the way in presenting international perspectives at the next University of the Third Age seminar to be held November 8, 8:00 a.m. to 3 p.m. at Saint Louis University in St. Louis, MO.
Focusing on "Our Global Cultural Heritage", Woo will set the tone for a day of discussion on self-care. Participants may choose from a host of self-care topics: Tai Chi, Aging Successfully, Yoga for Life, Antioxidants and Aging, and more.
The University of the Third Age focuses on intellectual growth and healthy development of individuals age 50 and beyond. For additional information, contact: Cathy Todisman, Saint Louis University at 1-800-268-5880.
AgeVenture News Service, www.demko.com
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Have Gumption, Will Travel
Enterprising senior travelers who are price-sensitive (who isn't these days) can find great hotel savings with the use of a "Quikbook". Quikbook is a free-service that helps travelers obtain savings of 40-60 percent lower than rates at desirable hotel rooms in New York, Los Angeles, San Francisco, Boston, Chicago, Atlanta, and Washington, DC.
Quikbook charges no membership fees, assesses no cancellation or change penalties and does not require pre-payment. The service is available by phone: 1-800-789-9887, e-mail: info@quikbook.com, and internet: www.quikbook.com
AgeVenture News Service, www.demko.com
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