MATURE MARKET HEADLINES POSTED 09/01/97
AMA Brightens Sunbeam Stock
The American Medical Association and the Sunbeam Corporation announced a landmark alliance aimed at providing consumers with valuable health information that will help them live healthier lives. AMA information will be packaged with select Sunbeam health-related products and made available in stores throughout the United States. This exclusive, five-year alliance has three main elements.
- Sunbeam's Health at Home product line, which consists of nine product categories, including blood pressure monitors and such, will bear the AMA identity to alert consumers that they are designed for healthier living and contain AMA educational materials.
- The AMA and Sunbeam will create a Physicians Advisory Panel to assist in the development of future products for the Sunbeam Health at Home product line.
- The AMA and Sunbeam will join retailers in sponsoring consumers education events such as blood pressure screenings.
The AMA will also include select products for inclusion in their consumer catalog and in the consumer section of their website at www.ama-assn.org
AgeVenture News Service, www.demko.com
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National Assisted Living Week
National Assisted Living Week is scheduled for September 7-13, beginning on Grandparents' Day. Sponsored by the American Health Care Association's (AHCA) National Center for Assisted Living (NCAL), the week recognizes this relatively new and growing model of service for the elderly by focusing on different assisted living-related activities each year.
This year, the focus is on the customer. AHCA and NCAL have developed a customer satisfaction assessment tool designed to measure how satisfied assisted living customers are with the services they receive. The customer satisfaction tool is part of the "Dedicated to Excellence" kit that was developed for 1997 National Assisted Living Week.
Assisted Living providers interested in receiving a free copy of the kit may send a written request to: Assisted Living Week, National Center for Assisted Living, 1201 L Street, NW, Washington, DC 20005. Copies provided while supply last.
AgeVenture News Service, www.demko.com
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Home Is Site For Sears Eyes
Sears, the "dependability people" has organized a product line designed to meet the needs of college students who want to make their college dorm rooms more like home. However, some of the products could very well meet the needs of older adults who want to make their nest a bit more cozy.
For those interested in "creating a mood", the Norelco Natural Sounds Sound Selector ($49.99) creates a natural sound for a peaceful environment to relax, no matter what your noisy neighbors are up to. The Norelco Natural Aromas Pyramid Armoatherapy System ($39.99) can provide natural aromas designed to soothe and relax, or invigorate.
Finally, the Sears Health Essentials Back Massaging System with Heat ($29.00) can be added to any study chair to relax and invigorate at the same time. This handy device has an adapter so the user can take it along for back comfort during long auto drives.
AgeVenture News Service, www.demko.com
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PHRMA: Best Medicine For Longevity
Life is not only getting longer, its getting better, thanks in large part to medicines that are helping older Americans lead active lives and maintain their independence.
91 pharmaceutical companies are currently working on 178 medicines to treat such threats to an independent lifestyle for seniors as Alzheimer's, arthritis, and Parkinson's disease, according to a new survey by the Pharmaceutical Research and Manufacturers of America (PHRMA).
These 178 potential medicines are in addition to the more than 400 drugs in testing for heart disease, cancer, and stroke ... the three leading killers of older Americans. Recent medical breakthroughs include: therapies that have reduced elder disabilities by 15% between 1982 and 1994, clot-buster drugs, and estrogen replacement therapy.
$19 billion is invested each year in the pursuit of discovering and developing new drugs.
AgeVenture News Service, www.demko.com
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AgeVenture News Service, 21946 Pine Trace, Boca Raton, FL 33428 USA
Dr. David Demko, Editor
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