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MATURE MARKET HEADLINES updated 5/19/2000New Help for Women in Biological TransitionWomen age 35-44 years report a greater incidence of troubling symptoms such as mood swings (75%), heavy periods (41%), and changes in complexion (36%) when compared to their younger and older counterparts, according to a survey conducted by Harris Interactive, Inc.These symptoms can be induced by hormonal fluctuations that occur among women in this age group and are signs that the body is in the midst of a biological transition, much like the transitions that occur during perimenopause and menopause. In addition to the stresses of balancing family and career, women in this age group often are also largely misinformed about the causes, treatment options, and long-term health effects of their symptoms. To address this knowledge gap and inform “transitional” women of the latest medical thinking on women’s health, a new education campaign has been launched, "Women In Balance". The core group consists of Dr. Susan Ballagh, a medical advisory board of reproductive health experts, and spokesperson Rachel Hunter. “Nearly 25 million American women can be characterized as ‘transitional,’ and yet until now we have paid little attention to their concerns and issues, particularly in the area of reproductive health,” said Dr. Susan Ballagh, Women In Balance board member. “These women represent an unrecognized, unique stage in the reproductive life cycle and they need to understand why their bodies are changing and how to deal with these changes, much like women needed to learn about menopause 10 years ago.” Transitional women are sandwiched between Generation Xers and Baby Boomers, groups whose reproductive health needs are well-defined, says Hunter. “Now we finally have information tailored to transitional women’s specific concerns and health needs." The campaign includes a Web site for women and health professionals. The Internet address is: www.healthsexandhormones.org See related articles in the AgeVenture archives. Informed Women Best Rx for Safe Medicine Gillette Launches Women's Cancer Resource No Break from Stress for Working Women Boomers Better Prepared for Menopause Managing Menopause in the Corporate Workplace AgeVenture News Service, www.demko.com BACK TO TOP |