Entrepreneurial Family Creates Roll-on-Relief for Active Seniors
David Demko, AgeVenture News Service
Active seniors, who think that life is just too darned full of exciting opportunities to slow down, can finally get some convenient relief for their sore muscles and arthritis pain. The makers of Absorbine Junior have created a new roll-on-relief medication for active seniors on the go. The new product is called "Absorbine Jr Roll-on Relief".
The new pain reliever from W. F. Young Inc is an all natural pain-relieving liquid gel for sore muscles and arthritis that provides, in a single product, three sought-after features: strong cold/hot therapy, a no-mess roll-on applicator, and a non-medicinal scent. The manufacturer claims that the Roll-On Relief contains seven times more pain reliever than the original formula and three penetration enhancers that hasten relief. The applicator rolls the soothing liquid onto the skin and into sore muscles for fast relief.
By the way, the history behind this new product is an interesting and colorful story. The makers of the new Absorbine product, W. F. Young Inc, is a family-owned business currently managed by fourth and fifth generation family members. The Absorbine name dates back over 100 years when the company began marketing a single herbal pain-relieving liniment in 1892.
After a successful eight-year stint as a piano salesman in the Connecticut River Valley, Wilbur Fenelon Young left the music world behind and looked for a new direction in life. With his new bride Mary by his side and inspired by his love of horses, Wilbur developed a formula of herbs and essential oils to ease the swelling and stiffness in one of his horses. It "worked like a charm". Wilbur and Mary got busy making more of "the formula" in a big round tub in their farm house kitchen. History was in the making. Wilbur and Mary created Absorbine Veterinary Liniment.
As the popularity of Absorbine Liniment grew, farmers began to realize that this product helped humans too. Just a bit, rubbed into the muscles, would relieve the aches and pains of hard work and reduce swelling and discomfort. Wilbur decided to create a liquid for human use, and Absorbine Jr. was born in 1903. Around the same time, Walter Johnson, one of the greatest baseball pitchers of all time, appeared as celebrity spokesman for Absorbine.
Demand for Absorbine Jr. increased, and Wilbur's small manufacturing operation could no longer keep up. Lacking the up-front money to finance a move, Wilbur went to his father for a $500 loan. Pa always thought his son was foolish to give up selling pianos but agreed to help with the new venture. The loan was conditional. Wilbur had to pronounce himself in all advertising as Wilbur F. Young, P.D.F. - Pa's Darn Fool. Despite his father's early misgivings, Wilbur went on to achieve great success with his new company, W. F. Young Inc.
Oh by the way, if you ever get a chance to be a contestant on television's new game show, "Who Wants to be a Millionaire", here's a bit of trivia that might come in handy. If you get questioned on who coined the term "athlete's foot" ... guess what ... be sure to tell Regis Philbin that your ... FINAL ANSWER ... is the W. F. Young family, makers of Absorbine Jr.
Well, that about wraps it up for this gerontrepreneur profile. Didn't I tell you the product's history was just as interesting as the new product itself? So here's to Wilbur Young. When it comes to success, he's a guy who really likes to "rub it in".
If you'd like to get a free sample of the new Absorbine Jr Roll-On, contact the manufacturer at: www.absorbine.com
Graphic Credit: W. F. Young Inc, Springfield, MA.
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David Demko reports on lifestyle issues and trends in Aging America.
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