Actor / comedian Jon Lovitz will portray the author of the Yellow Pages in the Yellow Pages Publishers Association's (YPPA) first national advertising campaign in more than a decade. Lovitz unveils his identity, as the author of the Yellow Pages, as he tours across America telling consumers how he came up with the idea to write the book. "The hardest thing to do is to come up with a simple idea that is also great," says Lovitz. "And I just thought, Oh, the alphabet".
The campaign's core message repositions the Yellow Pages as an idea source. In addition to the book's traditional use as a reference source. The "author" asks us to look to the Yellow Pages for new and exciting ideas, like ways to tackle home improvement jobs. The Yellow Pages national campaign kicks off January 1, 1999, with television spots in the Rose, Sugar, Orange, and Fiesta Bowls.
Lovitz's acting credits include Saturday Night Live, The Wedding Singer, City Slickers II, and A League of Their Own. In addition to portraying the author of the Yellow Pages, Lovitz is currently starring as Max Louis in NBC's News Radio.
Photo credit: The Martin Agency. Profile recommended by Leslie Goodman, Richmond, Virginia, U.S.A.