|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Professor David Demko AgeVenture News Service
10...9...8...7...6...5...4...3...2...1 ... BLAST-OFF ... back to school. Yes, it's that time again. Boomer Parents who have youngsters headed back to school this Fall are counting down the days, hoping that they ... and their child ... will be prepared for a new school year. If you count yourself among those parents with school age children, here's a count-down that you can count on from "Weekly Reader" CEO, Peter E. Bergen. Bergen (photo) offers "10 Ways to Help Your Child Start the School Year Right".
You remember "Weekly Reader" (WR), don't you? What Boomer doesn't. In fact, three out of four American adults have thumbed through an issue of WR in school days past. Today, seven million school age youngsters read it every week. Reader statistics like that are the envy of every publisher, and WR has been setting reader records for nearly one hundred years. In fact, Weekly Reader is the largest and oldest publisher of classroom periodicals. Weekly Readers' mission has not changed since Charles P. Davis founded the first Weekly Reader Corporation publication, Current Events, in 1902. Davis' first editorial of May 20, 1902 set the tone that carried the publication all the way through the this century and into the new millennium. "Every issue of our newspaper will have something important to tell to boys and girls. It will awaken their interest in the great world in which they live, give them a broader view of life, fit them for good citizenship, and help equip them for success." That's enough nostalgia for the time being. Back to those "10 Ways to Help Your Child Start the School Year Right". That's the stuff that Boomer Parents seem to need right now, especially since the beginning of school can be a time of excitement and apprehension for millions of elementary school students. The tips address both obvious concerns, as well as, a few gems you may not have thought of before. Here goes.
Bergen has been President and Chief Executive Officer of Weekly Reader Corporation since 1998. His track record includes a CEO post at Krames Communications (1992-97), as well as positions at Newbridge Communications and Macmillan Book Clubs. He began his career at Doubleday and Company. Peter received his bachelor of arts degree from Denison University and his MBA from Syracuse University. He is married and is the father of a teenage daughter. Image credits: Weekly Reader. |