|
09 - Mature Market: Guidelines for Effective Communication
by Dr. Sandra Timmermann, director of the MetLife Mature Market Institute, offers businesses expert advice and techniques for serving the 50-plus market. According to MetLife, the mature market accounts for 50% of total discretionary income in the U.S. and 70% of all financial assets. For a free copy, write to: Metlife Mature Market Institute, 57 Greens Farms Road, Westport, CT 06880 or call: (203) 221-6580. An outstanding marketing resource. AgeVenture News Service.
|
|
10 - Create a Life
by Suzanne Willis Zoglio offers advice to the nation's 77 million baby boomers who are searching for ways to make life more balanced, more fun, and more meaningful. Zoglio encourages her readers with real-life stories of successful change after age forty. Solutions are categorized by the reader's "midlife type" which include active seeker, smooth sailor, dynamic doer, and passionate pioneer. 208 pages. 1999. $21.95. Tower Hill Press, Doylestown, PA. 1-800-507-2665.
|
|
11 - Facts About Blood Cholesterol
is a 20 page booklet designed to acquaint the reader with the nature, scope, and consequences of high cholesterol.
Readers will find easily understood background information about risk factors, guidelines for healthy living, dietary advice, food shopping tips, and lists of resources for additional reading. 1999. Request a free copy of this excellent health resource from the NHLBI Information Center, P.O. Box 30105, Bethesda, MD 20824-0105.
|
|
12 - Tao of Healing: meditations for body and spirit
by Haven Trevino offers readers a modern adaptation of the ancient healing works of Tao. Intended for both those who heal and those in need of healing. Those interested in the methods of alternative medicine will find a range of skills and lessons. 96 pages. 1999. $12.95. New World Library, Novato, CA. 1-800-972-6657.
|
Go forward to PAGE 4
Go back to the newsletter Table of Contents
|
