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13 - Age Quake
by Paul Wallace is a wake-up call to a global community that's predicated on young people. Wallace convincingly argues that the demographic shift toward a graying world community will impact economies with earthquake force. However, it's not all a tale of gloom and doom. Emerging markets based on the needs and desires of the rapidly aging boomer generation are explained in detail. Examples cited include employment and investment services, marketing and advertising, housing, healthcare, and more. The book serves as a roadmap for entrepreneurs who hope to prosper from the opportunities presented by this global AgeQuake. 1999. $25. Nicholas Brealey Publishing, London, England. "If you have only time enough to read one book, this is it. AgeQuake is a gerontological cliff-hanger." AgeVenture News Service, www.demko.com
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14 - The Old Ways Exchange
is a newsletter published by the Oldways Preservation & Trust (OPET), a non-profit educational organization that promotes healthy eating based on the "old ways". Old Ways are considered the traditional healthy cuisines of cultures around the world using foods grown and prepared in environmentally sustainable ways. The August 1999 issue focuses on "Battling Radicals: the good fight for good health". Free radical activity is linked to cancer and other late onset diseases. OPET, 25 First Street, Cambridge, MA 02141.
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15 - Senior Pet Loss Resource Center
is a new initiative from the IAMS pet food company that offers support to elders who have lost a pet. Because pets are companions that occupy a special place in the lives of elders, "an owner can feel emotionally abandoned", says Dan Carey, DVM and director of IAMS technical communications. The center, staffed by veterinary students, offers an outlet for seniors to openly express their feelings. Readers may call: 1-888-332-7738, Monday through Saturday, 8AM to 8PM, EST.
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16 - Aging Body Sourcebook
offers readers information about maintaining health through the post-reproductive years. Explains normal aging process, physical changes, preventive medicine, and mental health issues for seniors. Recommends lifestyle modifications. Includes a glossary of terms and lists of health-related resources for additional help and information. Edited by Jenifer Swanson. 600 pages. 1999. $78. Omnigraphics Inc, Detroit, Michigan. 1-800-234-1340.
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