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August 1999 - MATURE MARKET RESOURCES - PAGE 3
09 - Age Power explains how the 21st century will be dominated by elders. Like a "mature market Michelangelo", author Ken Dychtwald paints an intriguing picture of sweeping social transformations resulting from the graying of our global community. Readers will find an astonishing range of trends, predictions, and scenarios all compellingly communicated by an author who knows how to entertain as well as inform. The book is well-documented with references that can lead the reader to additional resources for reading and research. Entrepreneurs will identify emerging markets, human service personnel will find innovative social policy strategies, and everyday people will discover a variety of exciting lifestyle options. It's all here. "Don't leave the millennium without the it". (Tarcher/Putnam Book, New York, $24.95, September 1999).
10 - Midlife: a manual is a guidebook for one's journey through midlife. Authors Steven and Judith Estrine argue that previous generations experienced the stereotypical "midlife crisis", but today's baby boomer generation is looking for new adventures and choices as they reach middle age. Readers will find down-to-earth advice on a wide-range of challenges including coping with aged parents, self-esteem in the workplace, maintaining an active lifestyle, and more. There are also numerous, "inspirational quotes" from midlifers and celebrities. throughout this highly-useful guide. "Finally, a book that explains how falling apart can be funny and fun because Steve and Judith show you how to put the pieces back together in a new and exciting way."(Element Books, Boston, MA, $21.95, October 1999).
11 - The Not-Too-Scary Breast Cancer Book by sisters Carolyn Ingram and Leslie Ingram Gebhart takes a frightening subject and provides comfort to breast cancer survivors. Breast cancer is the second leading cause of cancer death for all women. The authors, both breast cancer survivors, use their experiences to offer insights on cancer diagnosis, how to handle other people's reactions, how to understand what the doctors tell you, and how to find ways to keep the rest of your life going. (Impact Publishers, Atascadero, CA, $14.95, October 1999). 1-800-246-7228.
12 - Grief Education for Caregivers of the Elderly by Junietta Baker McCall uses first-hand accounts and research to instruct caregivers of institutionalized elderly. Readers will find methods to cope with grief and loss, techniques for designing therapeutic programs, strategies for exploring one's feelings about mortality and growing old, and detailed plans for conducting workshops focusing on grief, loss, and bereavement care. Emphasizes the roles of clergy, chaplains, and pastoral counselors. The author is Director of Pastoral Services at New Hampshire Hospital in Concord, NH. (Haworth Press, Binghamton, NY, $29.95, 1999). 1-800-429-6784.

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