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AgingAmericA Newsletter
DECEMBER 1998 - MATURE MARKET RESOURCES - PAGE 1
01 - Home Safe & Sound is a free (plus shipping and handling) all-in-one safety guide. Nearly 40 pages show the reader how to protect the family from severe weather conditions, safe-proof a senior's home, and more. Prepared under the guidance of the American Academy of Family Physicians, this easy to read reference guide is designed to make life safer for everyone. To receive a free copy, send $1.50 (S/H) to: Home Safe & Sound, Free Offer 4-1, P.O. Box 6960, Villa Park, IL 60181. www.eSafety.com
02 - Incontinence Among Patients in Long-Term Care Institutions is a report presenting the findings of a survey of incontinence among elderly patients in LTC institutions and the methods of treatment used. Incontinence is one of the principal reasons for the hospitalization of disabled elderly, and the growing numbers of these incontinent patients place a heavy burden on the staff. 33 pages. Cost: $9. Contact: J.D.C. Hill, P.O.B. 13087, Jerusalem 91130, Israel. Request report #RR-296-97. For more info, e-mail:
brook@jdc.org.il
03 - Publicists Guide to Senior Media by Jesse R. Slome, provides contacts at senior sections for daily newspapers, nationally syndicated writers and columnists, senior-oriented newsletters and specialty publications. In addition to listing of senior media outlets, a section "Communicating Effectively With Seniors" contains guidelines for creating ads, direct mail, brochures, and publicity material. 130 pages. $34.95. PromoWorks, 4165 E. Thousand Oaks Blvd, Westlake Village, CA 91362.
04 - It's a Great Life: Sensible Senior Shape-ups is a series of videos featuring five exercise programs. Exercise physiologist, Gayle Doll demonstrates step-by-step how to maintain health, independence, and vitality during the 50-plus years. The five video volumes focus on: flexibility and balance, upper body strength, lower body strength, aerobics, and healthy back. Price varies. Contact: Super Home Video, 22159 N. Pepper Road, #9, Barrington, IL 60010. www.SuperiorVideo.com

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