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Dr. David J. Demko, gerontologist and editor AgeVenture News Service 08-17-06 | ||||
 For every generation, fashion is always in style. And, just to prove the point, GAPtm Inc has launched a new ad campaign.
This fall's "T-Shirt Shop" campaign celebrates GAP's long tradition of that great American value, individuality. And, the trend-setting clothier wants to help you do just the same ... celebrate your individuality. So, re-set your "biological clock" to a brand new setting, "timeless". Get ready to stop acting your age, and start living your life with style. GAP's got the goods. Every generation's invited. Now that's what I call "Every generation's GAP". Focusing on the great American T-shirt as a symbol of self-expression, GAP's campaign features an ensemble of actors, musicians, and style makers including Jeremy Piven, Mia Farrow, Aaron Eckhart, Natasha Bedingfield, Common, Eva Herzigova, Pete Wentz, Lou Doillon, Paula Patton, Kristen Stewart, Brice Marden and Yvonne Force. “T-shirts are the ultimate vehicle for self-expression,” says Kyle Andrew, V.P. GAP Marketing. GAP has always been famous for great T-shirts, and the fashion retailer promises a Fall line that's "better than ever before." From preppy-striped Ts (photo above) to rock-and-roll graphics, GAP is introducing a wide range of new styles that help consumers express their individuality. GAP’s latest campaign of the season is comprised of black and white print ads shot by acclaimed photographers Inez van Lamsweerde and Vinoodh Matadin. Each shot features a celebrity wearing their favorite GAP T-shirt in a way that expresses their individual style. The photos are meant to convey both the personality and energy of each celebrity. The “T-Shirt Shop” print campaign will run in September issues of trend-setting magazines ... Vanity Fair, Elle, InStyle, Vogue and GQ. GAP stores intend to be your one-stop shopping destination for every kind of T-shirt imaginable. You’ll find a new dedicated space within GAP stores filled with Ts in updated silhouettes, styles and colors. Plus, a great fit and comfy-soft fabric. Styles for women come in a variety of lengths from longer Ts that hit mid-thigh to shorter ones that hit just below the waist. The styles for men help guys compliment their personal style for a wide-range of occasions. Youth'ntm your life. Shop 'til you drop. Afterall, it's every generation's GAP. Photo credits: GAP Inc (BW celebrity photos). AgeVenture News Service (color photo of Zoomer couple). Photo tagline: David Demko, AgeVenture.tm Read more GAP Dr. Demko is a columnist for Blender magazine, and author of "Youth'n your life", "Boomers Zoomers & Beyond," and "The Original Death Calculator." AgeVenture welcomes submissions of innovative events, products, and services designed for Aging America. E-mail submissions to: trends@AgeVentureNewsService.com |