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RED shirt gives green light to charitable work AgeVenture News Service | ||||
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GAP has introduced a limited collection of clothing and accessories for men and women designed to help eliminate AIDS in Africa. As part of Gap’s global partnership with (PRODUCT) RED, half of the profits from sales of the Gap (PRODUCT) RED Collection will go to The Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa.
"I think it’s great that Gap is participating in this campaign, leading the way and giving back in a way that is all too necessary and overdue. This is such a great way to merge fashion and activism," said Don Cheadle (photo, top left), actor and activist. Founded by Bono and Bobby Shriver, (RED) is a groundbreaking initiative that marries the private sector of business with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa. To do this, (RED) will harness the power of some of the world’s most iconic brands including Gap, Converse, Emporio Armani and Motorola – the first companies to partner with (RED). “Gap is proud to be a partner of (PRODUCT) RED and we are truly honored to be a part of something as critical as eradicating AIDS in Africa,” said Cynthia Harriss, president of Gap Brand North America. “Gap has a long history of not only providing great style but also making a difference. (PRODUCT) RED provides a unique opportunity for our customers to help make a real difference in people’s lives." Gap, which first offered a line of Gap (PRODUCT) RED T-shirts in the United Kingdom earlier this year, has a five-year commitment to the (PRODUCT) RED initiative. The new, limited edition assortment of more than forty items launching on October 13 is rooted in classic Gap product categories such as T-shirts, hoodies, jeans and accessories. Each product is consistently branded Gap (PRODUCT) RED and features subtle yet distinct details inspired by (RED). The Gap (PRODUCT) RED campaign features celebrities photographed by renowned photographer Annie Leibovitz. Participating celebrities includes among others, Steven Spielberg, Jennifer Garner, Chris Rock, Christy Turlington, and Don Cheadle who are pictured above wearing their favorite Gap (PRODUCT) RED item. All Gap (PRODUCT) RED clothing is designed to help eliminate AIDS in Africa. The full Gap (PRODUCT) RED collection will be available exclusively in select Gap adult stores in the U.S., Canada, U.K., France and Japan. Youth'ntm your life. Do the smart thing. Sign-on to GAP's campaign ... and get that well-RED look. Photo credits: GAP Inc. Creative tag: AgeVenturetm product branding. Read more GAP AgeVenture welcomes submissions of innovative events, products, and services designed for Aging America. E-mail submissions to: trends@AgeVentureNewsService.com |